Stella Peterson

Stella is the owner of Stella PR + Marketing, a full-service agency specializing in brand strategy. She began her career on air with CBS5 in Cheyenne, where she worked her way up to the evening news. She moved to Denver to work in advertising and began a 10-year relationship with High Sierra. She built High Sierra into a leading outdoor brand that was ultimately acquired by Samsonite. Stella serves on the board of the Children’s Museum of Denver, the Latinas First Foundation, is the vice chair commissioner for the Colorado Lottery, and is the owner of the Arvada Triathlon Club.