Leadership Team

Joelle L. Martinez

President & CEO

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Joelle is a highly respected and accomplished executive, strategist, speaker, and facilitator who has earned national recognition. Prior to launching the LLI, she had a 15-year career crafting impactful strategies for communication, business development, and public affairs across private and public sectors. Joelle's areas of expertise include Neuroleadership, Latino identity, civic engagement, demographic shifts, and workplace diversity and inclusion. In recognition of her achievements, Joelle was named one of the most powerful women by the Colorado Women's Chamber of Commerce in 2017. Her remarkable contributions to the Latino community were honored with the prestigious NFL Hispanic Heritage Leadership Award in 2019. Notably, Joelle has made significant contributions to various community and business organizations, actively serving on the Hispanic Advisory Council for Coca-Cola, multiple non-profit boards, for-profit advisory committees, and executive committees.

Aliena Martinez

Chief Operating Officer

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After a highly successful private sector career, Aliena transitioned to the LLI, driven by her desire to make a meaningful impact in the Latino community. Her passion lies in creating a more equitable future for all by paving the way for generations to come. Aliena plays a significant role in the organization's strategic development efforts. Her portfolio of work oversees the design, development, management, implementation, and go-to-market strategy of the LLI's programming.

Harry Hollines

Chief Strategy Officer

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Harry believes that the future growth of the U.S. economy hinges on the success of Latino entrepreneurship and the growth of Latino-owned companies. After a career leading corporate and business development with private equity and venture capital-backed companies, Harry joined the LLI to address the persistent barriers that hinder Latinos from fully realizing their economic potential. Harry leads LLI's business and corporate development, strategy, and legal functions. He is responsible for developing strategic business growth plans, executing critical capital projects, and establishing strategic partnerships.

Michelle Martinez-Cardon

Director of Programs

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With extensive experience in Learning and Development within the private sector, Michelle is committed to designing programs that strengthen the collective power and influence of the Latino leadership community. Michelle is responsible for the development, strategy, and delivery of LLI's core program Ignite, including client engagement and facilitator success. Michelle is also responsible for the management and execution of LEAP (Latino Entrepreneur Access Program).

Graciela Gonzales

Communications & Engagement Director

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(She/Her/Hers) Graciela is a passionate advocate for the Latino community, dedicated to amplifying their voices and influence through compelling storytelling and impactful reporting. A key team member, Graciela is responsible for the strategic development and implementation of the LLI's internal and highly successful external communications. Her work ensures that the Institute's messaging is consistent, engaging, and reaches its target audience across all media platforms, fostering greater awareness and engagement.