Proof Not Promise: 3 Keys to Powerful Leadership from Oscar Munoz

Oscar Munoz, former CEO of United Airlines, recently shared his “Proof, not promise” leadership approach during a conversation with Joelle Martinez, LLI President & CEO. Munoz’s career journey exemplifies the impact of Latino leaders at the highest levels.

Diane Garcia Takes Her Seat in the C-Suite

Diane Garcia belongs to the 1% of Latina executives breaking the glass ceiling. As the Chief People Officer for Congruex, a multi-national digital network engineering and construction provider with 4,800 employees, she is one of the few Latinas serving in a senior or executive leadership role today.

Santo Alvarez: Leadership In Action

Santo Alvarez steps into the hallways of CEC Early College at 6:45 a.m. where his daily, 12-hour sprint begins. Through careful planning, agile decision-making, and community connection, Santo forwards his personal mission to create opportunities and build success across generations.

The Latino Leadership Gap in Sports

On April 20, 2023 in Los Angeles, CA, Joelle Martinez delivered a dynamic keynote speech during the Sports Business Journal: All In Conference on unlocking Latino potential.

We unlock the full economic and social potential of Latinos by preparing, connecting, and elevating Latino leaders and entrepreneurs

Why Our Work Matters

By 2050, Latinos will comprise nearly 30 percent of the U.S. population. Today and in the future, the demographic destiny of the U.S. will be characterized by the growing Latino population. In fact, Latinos have an impact on all aspects of life.



Latinos accounted for more than half of U.S. overall growth according to the 2020 Census



Latinos will account for 78% of net new workers between 2020 – 2030


$3.2 Trillion

If U.S. Latinos were a country, they would have the 5th largest GDP in the world

Purchasing Power

$3.4 Trillion

U.S. Latinos control a total of $1.7 trillion in purchasing power

Our Programs

Learn more about our programs


Ignite is a Latino leadership development program rooted in context, culture, and neuroscience



LEAP (Latino Entrepreneur Access Program) is a growth-stage entrepreneur accelerator for Latino & BIPOC business leaders


Our Work

Leadership Development

Advancing Latino leaders through programming rooted in context, culture, community, and neuroscience.

Entrepreneurship Growth

Accelerating growth-stage Latino & BIPOC business leaders.

Activated Latino Network

Connecting accomplished and influential professionals across sectors and industries.


Bridging data, personal narratives, and practical solutions to unlock Latino potential.

Our Work

What’s New

Ignite Unlocks Latino Workforce Superpower

Ignite Unlocks Latino Workforce Superpower

Curious about Ignite, LLI’s leadership development program? Joelle Martinez and Tamara Vigil, Ignite graduate, sit down with Mile High Living at Denver7 to share why Ignite is part of the solution to closing the Latino leadership gap across sectors and industries.

Our Partners

The LLI mission and impact would not be possible without the generous and continued support of our partners.